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The 360 Record Deal: How Exactly Does Is It Work?

The 360 Record Deal: How Exactly Does Is It Work?

Under 360 deals, which are also called "multiple rights deals," record labels may get a percentage of revenue that may have been previously off limits to them, such as:
  • Digital sales
  • Tours, concerts, and live performance revenue
  • Merchandise sales
  • Endorsement deals
  • Appearances in movies and television shows
  • Songwriting, lyric display and publishing revenue
  • Ringtone sales
In exchange for getting a bigger cut from the artists they represent, the labels say they will commit to promoting the artist for a longer period of time and will actively try and develop new opportunities for them. In essence, the label will function as a pseudo-manager and look after the artist's entire career rather than only focusing on selling records.

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